Straus Family Creamery

Family Farms. Organic Integrity.

Straus Family Creamery is the first 100% certified organic, zero-waste, non-GMO creamery in North America. This small, farmer-owned brand lives their mission to create a thriving local food system by sourcing the organic milk that is the base of all of their products from twelve family farms across Sonoma and Marin counties.

  • Services

  • Art Direction
  • Brand Strategy
  • Collateral Design
  • Launch Campaign
  • Website Design

ORGANIC FARMING IS OUR MAIN INGREDIENT

The dairy aisle is an overwhelming sea of options, from conventional to organic to plant-based. Rife with bold claims and environmental conflict, it’s hard to know who to trust. To further connect their purpose and place to their family of products, we led Straus through our Brand Definition Program to establish an authentic story that centers their values. With a clear path forward, we developed an awareness campaign anchored by the key headline, Organic Farming is Our Main Ingredient.

FARM FRESH. ALWAYS ORGANIC.

Fresh messaging needs fresh photography. We concepted and art directed a photoshoot to create farm fresh, mouthwatering images. To keep the organic farming mission top of mind, we used natural light, organic textures and farm style environments. 

ORGANICALLY FARMED. FRESHLY CRAFTED.

To activate the new messaging and creative, we developed a strategic, multi-channel campaign to amplify the Straus Family Creamery mission. From print, digital and audio ads to infographics and social posts, we took an authentic, educational approach to building awareness about the brand throughout their consumer ecosystem.

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