Telling the Story with Sonoma County Tourism

Partnering up with photographer Dawn Heumann, we stepped in to art direct a series of lifestyle photoshoots—4 in total this summer—for Sonoma County Tourism. The shoots were unique in their aesthetic and approach, each with a different story to tell. Playing on various locations, from the coastal seaside to the lively Brewsters Beer Garden, we created scenes of dream vacations—sipping bubbly in the backcountry, traipsing through the giant redwoods in Armstrong Woods, indulging in a luxurious spa retreat. The resulting visuals craft the outline of an epic adventure, leaving the details to be written by the explorer.