Chronic Cellars’ founders Jake and Josh Beckett only had one request when we signed on to redesign their website: keep it chronic. To them, that meant excellence and irreverence in everything from imagery to tone to color scheme. From the art direction of the on-site photography to the edginess of the copy, we infused Chronic’s digital presence with the infectious spirit of the Beckett Brothers. The website is a nod to the evolution of the brand and their seriously good wine—for people who don’t take themselves too seriously.
