Sonoma County Tourism
Where Passion Roams Free
Sonoma County Tourism has the enviable task of convincing people to visit Sonoma County. How does one capture and communicate the essence of this eclectic paradise? By embracing all the passion this county exudes. We created the Passion campaign, suggesting that Sonoma County is fueled by passionate people, for passionate people. We translated the campaign concept into ads for use on print, online and social media platforms.