La Tortilla Factory

The Dynamics of Family

La Tortilla Factory carries a long legacy of innovation and community in Sonoma County. When considering a brand update it was imperative that they maintain the iconic look of their original logo and commitment to their family standards of quality. We respectfully refined their brand voice, logo and tagline to reflect the energy of the natural food market and created a fresh, colorful look for their packaging, website and sales campaigns for instant recognition.

  • Services
  • Art Direction
  • Identity
  • Package Design
  • Print Design
  • Video
  • Web Design

Small Changes – Big Impact

When it comes to heritage brands, it’s evolution over revolution. We modernized the iconic La Tortilla Factory Abuela, while maintaining the spirit of the mark.

Bridging the Aisles

What began as a tortilla brand has evolved over the past few years to include multiple lines of  consumer packaged goods. As La Tortilla Factory continues to innovate and expand their family of products, we continue to expand their brand universe to accommodate them. We design with intention, to ensure their packaging is cohesive and easily recognizable, even when aisles apart.