BRAND STRATEGY

Workshops for brands
looking for a breakthrough.

Our Brand Strategy workshops untangle your messaging, activate your values, give shape to your voice and confidently claim your share of the market. They can be experienced individually, mixed and matched to address your unique needs or packaged for a full Brand Definition

Brand
Health
Audit

BRAND AUDIT TO UNCOVER STRENGTHS + WEAKNESSES 

If you aren’t actively defining your brand, your consumers and competition will do it for you.

Think of it as a routine check up. We’ll look at your brand awareness, brand equity amongst competitors, brand messaging, product reviews and packaging efficacy to uncover strengths and weaknesses. By identifying barriers to brand engagement we can make strategic recommendations to remove them.

Deliverable: Insights + Recommendations

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Engage
Your
Core

WORKSHOP TO ARTICULATE YOUR BRAND PURPOSE, VALUES + STORY

People want to know what you stand for so they can decide if they want to stand with you. 

Now more than ever, consumers engage with brands who reflect their personal values, status and lifestyle. The foundational core of a brand consists of the vision, purpose and values—and the story that amplifies them. These foundational pillars define a brand’s place in the world and allow consumers to understand what they stand for.

Deliverable: Brand purpose, core values and story

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Claim
Your
Space

WORKSHOP TO ARTICULATE YOUR KEY DIFFERENTIATORS + POSITIONING

People don’t buy products, they buy solutions. 

The key to standing out is focusing in. Brand loyalty develops when you enhance people’s lives, are relatable and offer an emotional experience they can connect with. We’ll identify the key differentiators that set you apart from your competitors and the problem you solve for consumers, and then we’ll clearly define the unique space you claim.

Deliverable: Identification of key differentiators, consumer benefits and positioning statement

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Find
Your
Voice

WORKSHOP TO DEVELOP YOUR BRAND VOICE + PERSONA

Consistency builds confidence, loyalty and familiarity.

Your voice and persona give relatability to your brand and inform how you behave and speak about yourself. We’ll help you find a confident brand voice and persona that communicates and activates your values and creates the desired perception of your product and brand experience, moving you toward your aspirational future state.

Deliverable: Articulation of brand voice + tone with sample copy and persona mood board

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Find
Your
People

WORKSHOP TO IDENTIFY YOUR AUDIENCES + WHERE TO ENGAGE THEM

When you speak to everyone, you speak to no one. 

To be relatable, you need to meet your audience where they are and deliver value to their lives. We’ll identify audience sets and explore their needs, wants, behaviors and motivations. The development of audience personas will lead us to key marketing channels and platforms to consider in your marketing strategy. 

Deliverable: Audience persona and channel recommendations

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Brand
Brainstorm

CUSTOMIZED BRAINSTORM SESSION TO SOLVE A BRAND CHALLENGE

Creativity can solve any problem.

Bring us an internal or external brand challenge and we’ll customize a workshop to help you solve it. We’ll combine our experience and any data you have to act as a sounding board and guide you to an actionable solution.

Deliverable: Customizable, based on intake meeting and needs.

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Need the whole enchilada? Check out our Brand Defintion Program.

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STRATEGY INSIGHTS

Ready to captivate people?

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